Director of Sustainability Development, TUI Group
Jane Ashton is Director of Sustainability Development at the German and UK listed TUI Group. Jane has led the team that accelerated the tour operator forward on sustainability over 15 years ago to the leadership position it now occupies with its pivotal ‘Better Holidays, Better World’ Sustainability Strategy 2015-2020. Under her stewardship sustainable tourism has become integral to TUI Group’s strategy, product positioning and risk management.
Jane leads and manages the business activity on the wide range of issues present throughout the extensive operations of a large travel business and has supported the business with the development of public targets that are both ambitious and commercially strategic.
As an advocate of collaboration as a means to drive change Jane has worked closely with stakeholders in Europe and beyond to establish initiatives and frameworks for sustainable tourism to flourish – she has worked closely since inception with what has become one of the world’s leading sustainable hotel certifications, Travelife, and she champions sustainable tourism at a global level as a member of the Advisory Committee to the UN 10 Year Framework Programme for Sustainable Tourism, and is an Executive Board Member of the Global Sustainable Tourism Council.
For further information about Sustainable Development at TUI Group visit http://www.tui-sustainability.com